The new generation of models comes complete with influence. And they’re not afraid to use it.
Concept
Get pop-culture junkies, especially late millenial females and LGBTQ males to get super excited by the new season of ANTM on VH1 by developing a breakthrough campaign that positions the all-new ANTM at the cutting-edge of pop culture.
Visual Tone
This is the confrontational, counterculture and unexpected look at fashion that has come to define the voice of a generation that aspires to be models the way they choose to view the modern definition of “modeling”. No holds barred, strong, bold and rooted in the grit and attitude of New York City. Still aspirational, but equally for it’s individuality as it’s sense of style.
Art Director / Designer: Shiva Majidi Agency: Mekanism
Creative Director: Justin Kay Copywriter: Megan Farquhar
The new generation of models comes complete with influence. And they’re not afraid to use it.