Jim Beam Black’s target market has moved into a stage of life where they are having new and more elevated experiences. For the 2016-2017 print campaign Jim Beam asked us to leverage the stories of these exciting new experiences in a way that is relatable, individualized, and unique.
Photographer: Jeff Lipsky
Found in Esquire, GQ Magazine, Rolling Stones, Sports Illustrated, Men’s Journal and Popular Mechanics
Jim Beam Apple
Outdoor & Digital