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Jim Beam

Jim Beam Black’s target market has moved into a stage of life where they are having new and more elevated experiences. For the 2016-2017 print campaign Jim Beam asked us to leverage the stories of these exciting new experiences in a way that is relatable, individualized, and unique.

Photographer: Jeff Lipsky

Found in Esquire, GQ Magazine, Rolling Stones, Sports Illustrated, Men’s Journal and Popular Mechanics

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