“Bake it Up a Notch” targets millennials with a series of spots showing Matt and Molly waiting in anticipation of a Papa Murphy’s pizza warming in the oven. The approach stems from insights about millennial cooking habits. Each spot attempts to weave humor into the situation.
Art Director / Designer: Shiva Majidi Agency: Mekanism
Creative Director: Hart Rusen Copywriter: Dan Peterson Director: Sean Ehringer