Behind the making
of Peloton’s “Hello. Let’s Go.”
The campaign targets both those who head out to a fitness center and those who choose to workout at home. The message shows off the quality and simplicity of Peloton’s equipment and classes.
Store wraps and activation ideas were created after the campaign launched for the new Peloton stores in Seattle and Denver.
Art Director / Designer: Shiva Majidi Agency: Mekanism
Creative Director: Megan Farquhar Copywriter: Earl Lee Director: Wally Pfister
Behind the making
of Peloton’s “Hello. Let’s Go.”