Henry's Hard Soda

The use of humor and straight sell are paired together to create an ad that features the product’s features and interacts with the audience. Straight sell is used by featuring the product and describing that it’s an alcoholic beverage, but it’s not too hard so you can do things the next day. The ad refrains from introducing multiple scenes or characters and relies on a simple washed out background and man in blue to show us the product.

Art Director / Designer: Shiva Majidi Agency: Mekanism
Creative Director: Will Bright Copywriter: Dan Jordan

Henry's Hard Soda: Tomorrow Orange :15

Henry's Hard Soda - Cul De Sac Orange

Screen Shot 2019-01-20 at 3.41.44 PM.png

Screen Shot 2019-01-20 at 3.41.53 PM.png

Screen Shot 2019-01-20 at 3.42.07 PM.png

Screen Shot 2019-01-20 at 3.42.21 PM.png

Banners

All Papa Murphy's Pizza Charles Schwab Alaska Airlines Ben & Jerry's Jim Beam Peloton Henry's Hard Soda America's Next Top Model

Papa Murphy's Pizza Charles Schwab Alaska Airlines Ben & Jerry's Jim Beam Peloton Henry's Hard Soda America's Next Top Model